Mud Lily Clay | With Cornerstone Community Consultants
Project Context
Our Client
A small business pottery studio in San Diego.
My role was to redesign their website using research insights to solve customer business constraints.
Project Goals
Data Analytics Review
Where were customers finding or dropping off the site?
Operational Streamlining
Users were confused when navigating to booking pages.
Website Redesign
2 user targets needed different information hierarchies.
How might we streamline Mud Lily’s website experience to be intuitive and familiar so users can confidently book the right offering without confusion?
Competitive analysis
Key insights: Top-performing studios led with scannable value entry point, not a homepage monologue about their philosophy.
Sources: pottery and creative studio websites (local + national)
Website Audit
Massive cognitive load.
Broken IA: page headers don't match navigation labels.
Inconsistent design system.
Analytical Data Pivot
Reframed our entire focus from booking UX to information architecture.
Classes page had highest traffic but also highest exit rate. Users often landed there and left without booking.
Reflections
Good design comes from good listening.
I came into this project knowing very little about wound care. Learning the clinical context taught me that effective healthcare design starts with listening to experts and understanding their world before designing solutions.
Using AI prompting as a skill.
Using Claude allowed me to be deliberate with how I approached problems. I learned to use Claude as a design partner for ideation while validating my decisions through research and clinician feedback.
Bringing our product to the public.
Presenting our product to clinicians, mentors, and investors reinforced my love for design. The conversations, exchange of ideas, and excitement around my work showed me exactly why I became a designer: creating products that connect with people.
Demo Day @TheBasement, presenting our product to mentors, clinicians and investors.
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